UGC Use Cases | The Layover Live Episode 130

This week on The Layover Live, Jason is joined by Amrita Gurney,
the VP of Marketing at Crowdriff where she leads a team
responsible for brand, content, product marketing and demand
generation. Amrita and Jason discuss how DMOs have been using UGC
(user generated content) to promote health and safety throughout
the recovery, how UGC can be used during local staycation
campaigns, and best practices for UGC rights management.