Engaging Your Audience Through Social Media | The Layover Live Episode 133

Leroy Bridges Vice-President, Digital and Communications at Visit
St Pete/Clearwater, joins Jason Swick on this week's episode of
The Layover Live! Jason and Leroy discuss how Visit St
Pete/Clearwater's content and social media strategy has changed
throughout the pandemic, how  to share health and safety
messaging, how to handle negative social media conversations, and
much more.