Using Storytelling to Connect With Your Visitors | The Layover Live Episode 135

Jasmyn Goodwin, Interim Vice President of Marketing &
Communications with Visit Omaha, joins Jason this week to dive in
to the world of creativity and storytelling. Jason and Jasmyn
discuss how Visit Omaha has pivoted their marketing campaigns
over the last several months and how storytelling has been an
integral part of these campaigns. Jason and Jasmyn also discuss
who "Bob the Bridge" is and what he means to the Visit Omaha
team.