Local Storytelling | The Layover Live Episode 140

Heather Walter, Marketing Director of Visit Bucks County, joins
Jason this week on The Layover Live to talk about local
storytelling. Jason and Heather discuss Visit Bucks County's blog
and podcast "From the Locals", how it came to be, what the
strategy behind it is, and how they're measuring success from it.
Heather and Jason also discuss how DMOs can get involved with
podcasts and how to share the stories of their own local
partners.