Turning Your Paid Media Back On | The Layover Live Episode 142

Melissa Gogel, Vice President of Marketing, Tourism and
Communications with Visit Phoenix joins Jason this week to talk
about the approach Visit Phoenix has taken to start turning their
paid media campaigns back on. Jason and Melissa talk about what
data and research Visit Phoenix has used throughout this year to
guide their strategy, how they’re measuring success from their
campaigns, and how other DMOs can approach turning their paid
media back on as well.