How to Personalize Your Content | The Layover Live Episode 144

Andrea Robyns, Marketing Technology Director at Experience Grand
Rapids, joins Jason alongside out very own Michele Barnes, Senior
CRO Analyst, to discuss content personalization and why it is
more important than ever to be delivering personalized content
Jason, Andrea, and Michele discuss how Experience Grand Rapids
has pivoted their content strategy throughout this year, how
they've implemented content personalization on their website, and
what the results have been from doing so.