Pivoting Paid Media Strategies | The Layover Live Episode 145

Benny Anderson, Interim Executive Director at Visit Eau Claire,
joins Jason this week on The Layover Live to talk about how Visit
Eau Claire has shifted their paid media strategy throughout this
year. Jason and Benny discuss what data and planning went into
relaunching their paid media campaigns, how they’re measuring
success, and how they have improved their marketing performance
through Facebook Ads.