New Year, New Google Analytics | The Layover Live Episode 149

Our very own analytics expert, Paul McLeod, joins Jason this week
on The Layover Live to discuss the all new Google Analytics 4
(GA4). Paul and Jason talk about the new features in Google
Analytics 4 and how destination marketers can take advantage of
the new functionality. They also discuss how DMOs can prepare to
start using this new platform and where you can learn more about
Google Analytics 4.