Preparing Your Paid Media for 2021 | The Layover Live Episode 150

Our very own paid media expert, Ben Holman, joins Jason on The
Layover Live this week to talk about what’s ahead in 2021 for the
world of paid media. Ben and Jason discuss how data privacy is
changing this year and how the recent iOS updates can affect your
paid media efforts. They also talk about the recent trends
destination marketers should be taking advantage of with their
paid media. Plus they discuss how to start planning for the
future with your paid media based on the data we’re currently
seeing.