Keeping Evergreen Content Alive | The Layover Live Episode 153

Our very own Amber Gallegos joins Jason on The Layover Live this
week to talk about the myths and misconceptions around evergreen
content. Jason and Amber discuss what evergreen content actually
is, how DMOs can keep their content fresh, and how to properly
“tend your content garden.” Plus Jason and Amber walk through how
to conduct a content audit and what do after you’ve completed an
audit and how to put a plan in place.