DMOs Taking to TikTok | The Layover Live Episode 156

On this international episode of The Layover Live we have not
one, but two guests! Codi Bott and Caroline Dawson of Simpleview
join Jason this week to talk about the ever-growing social media
platform TikTok. Jason, Codi, and Caroline discuss what exactly
TikTok is, why it’s just more than lip syncing and dancing
videos, and how DMOs can approach using TikTok as part of their
marketing initiatives. Plus we share some great examples from
DMOs around the world who have been using TikTok to its fullest.