Telling Your Story With Geolocation Data | The Layover Live Episode 159

Jordan Musall, Data Intelligence Manager for Hamilton County
Tourism, joins Jason this week on The Layover Live to discuss
geolocation data and how DMOs can use this valuable data source.
Jordan and Jason talk about what exactly geolocation data is, how
Hamilton County leveraged this data to answer previously
unanswerable questions about their destination, what the Hamilton
County Tourism team learned after exploring this data, and what
the future of DMOs using geolocation data might look like.