Don’t Make These 3 Analytics Mistakes | The Layover Live Episode 166

This week on The Layover Live, our very own strategic analyst,
Grant Stoltz, joins Jason to talk about some common mistakes you
may be making with your data that can lead to poor marketing
decisions. Jason and Grant discuss what exactly these mistakes
look like, how direct traffic to a site may not be as it appears,
and they share some aspirational and tactical advice to
destination marketers.