How Visit Chesapeake Found Their Niche | The Layover Live Episode 167

Kim Murden, Tourism Manager for Chesapeake Convention &
Visitors Bureau, joins Jason this week on The Layover Live to
talk about how they've found a niche market and created the
all-new Paddle the Peake campaign around it.  Jason and Kim
discuss how the Paddle the Peake came to be, some of the results
they've seen so far, and what the future of this campaign might
look like. As always they also share some advice to fellow
destination marketers out there.