Calculating Your Impact as a DMO | The Layover Live Episode 170

Jason Holic, VP of Business Applications and Insights at
Experience Kissimmee stops by to talk about the ever elusive task
of showing a DMO's impact to their community and stakeholders.
Jason Holic shares a tool he has created called "The
Impactulator" which allows DMOs to easily calculate and share the
impact they have had on their communities. The Jasons discuss the
origins of The Impactulator, how it works, and how DMOs can start
using it to showcase their efforts.