REACH TARGET AUDIENCES WITH PAID SEARCH: HOW TO MAKE PPC WORK FOR YOU | The Layover Live Episode 185

This week on the Layover Live, Jason is joined by Sydney Walter,
digital media analyst at Simpleview. Tune in as they discuss
doubling down on search, how you can leverage the data from your
search campaigns to expand reach in other channels, the concept
of Zero Click searches, and how new legislation may be coming
that could affect Google search results. Don’t miss it!