Hello GA4...Goodbye Universal Analytics | The Layover Live Episode 201

This week on the Layover Live, Jason Swick is back for the 201st
episode — featuring Director of Analytics Paul McLeod and
Director of Customer Experience Sandee Jordan. Tune in for a
discussion on Google Analytics 4 and how destination and digital
marketers are embracing the changes. We’re also introducing a
friendly competition that you won’t want to miss.





Article Referenced:
https://searchengineland.com/universal-analytics-processing-data-one-month-on-430025