Destination Discovery: Maximizing Your Reach with Paid Advertising | The Layover Live Episode 205

This week on the Layover Live, Jason Swick is joined by Digital
Strategist Star Gilani and Digital Media Manager Chris Gonzales.
Listen as these digital marketing experts dive into the best
practices of leveraging paid advertising to help destinations
stand out loud and proud to travelers. Learn about choosing the
right paid advertising platform, setting the proper budget,
creating effective ad campaigns, tips for measuring results, and
how to approach new features like Google PMax. Don’t miss
it!
This week's article:
https://blog.hubspot.com/marketing/buyer-behavior-statistics