Marketing in a Cookie-Less World

Do you really want to live in a cookie-less world? Digitally,
anyway, that’s the reality for marketers.


The impending demise of the third-party cookie will
take one big bite out of a marketer’s tried and true go-to
strategy. Marketers have used third-party cookies for decades to
inform digital advertising and user experience by tracking
information about visitors and their behavior when not on their
actual websites.


But it’s a new world when it comes to data privacy. And the tech
giants are taking action. Apple and Google are making moves to
support the termination of this type of data tracking on the web.


How can marketers adjust? Is the demise of third-party cookies
actually a good thing for marketing strategy?