How To Tame the Martech Chaos, a CX Decoded Podcast

Marketers are at the forefront when it comes to taming the
martech chaos and ensuring tools support business objectives and
positive business outcomes. But there are so many questions.
What's the right toolset? Should we have a marketing cloud at the
center of our martech stack? Should we build with a best-of-breed
approach? Is a homegrown stack the right approach?


Anita Brearton, founder, CEO and Co-CMO of CabinetM, a marketing
technology discovery and management platform joins the CX Decoded
podcast crew to discuss the best ways to get your arms around
your organization's martech stack and tame the chaos.