Why It May Be Time for Some Marketing Optimism

Marketing like many other disciplines went through a year of
duress in 2020. COVID-19 had a major impact on businesses
everywhere: brand loyalty, marketing strategies, budgets, brand
messaging, striking the right tone. Everything was up-ended, not
to mention the move to remote work and job losses for marketing
teams. And on top of that, simply worrying about the health and
well-being of family, friends and co-workers.


There's hope, though. Global vaccinations are in effect. And
marketers are showing signs of optimism, according to findings in
the 26th annual CMO Survey, run by Christine Moorman, Austin
Finch, senior professor of Business Administration at Duke
University and a CMSWire contributor.


In this episode, Christine stops by the show to share her
thoughts on the state of marketing and why marketers are
optimistic about the future.