Analyzing the B2B Marketing Playbook

There is a lot going on in the world of B2B marketing and a
growing list of challenges. If you’re a marketer, there’s a clear
delineation between your target audience, you’re either marketing
to another business or to a consumer. And those segments comes
with some extraordinarily different needs and approaches.


Tim Greulich, managing director at Deloitte Digital, has been
laser-focused on B2B marketing strategies, producing research on
the topic and, with his colleagues, coming up with some key
pillars for effective B2B marketing. Today he joins the team at
CX Decoded to share his insights.