Scott Brinker on Rise of Low- and No-Code in Marketing and Customer Experience

Scott Brinker has had his eyes on the marketing technology
landscape for decades. As author of the Chief Marketing
Technologist blog and creator of the Martech Supergraphic,
Brinker often notes growing trends in martech.


One of his emerging trends is low- and no-code
tools. Gartner estimated that enterprise low-code
application platforms will be 65% of all app creations within the
next five years, and the worldwide low-code development
technologies market was projected to total $13.8 billion in
2021, an increase of 22.6% from 2020.


Brinker, VP Platform Ecosystem at HubSpot, joined CX Decoded
Podcast co-hosts Rich Hein, Editor in Chief at CMSWire, and
Dom Nicastro, Managing Editor at CMSWire, to discuss the
rise of these no- and low-code tools and address some of the
healthy skepticism in the market.