Customer Data Platform Realities With Tony Byrne

Traditional linear customer journeys are being transformed into
endless decision loops. This creates big challenges for
marketers, and Customer Data Platforms (CDPs) are one answer to
that complex situation.


According to reports in the CMSWire CDP Market Guide, the CDP
industry was projected to reach $1.55 billion in revenue by the
end of 2021. It’s a 20% increase over 2020 revenue. CDP vendors
based in the Americas account for 47% of companies in the
industry, 59% of the industry workforce and receive 74% of
funding.


In this episode of CX Decoded, Tony Byrne, founder of Real Story
Group, takes us into the world of CDPs and shares his thoughts on
CDPs and the challenges getting that customer data machine
running smoothly. He also shares some real practical use cases
for organizations.