Marketing in a Web3 World

According to Deloitte, 88% of senior executives think that
blockchain technology will eventually achieve mainstream
adoption. Worldwide spending on blockchain solutions is
forecast to top $17.9 billion by 2024 and will grow at a compound
annual growth rate (CAGR) of 46.4%, according to data
from IDC. With that said, we’re seeing a lot of hype around
the evolution of Web3 and how Web 2.0 will be a distant
memory. 


So how do you sort the truth from the hype? 


In this episode of CX Decoded, Travis Wright, devout follower of
blockchain, NFTs and the intersection of Web3 and marketing and
the co-host of the Bad Crypto podcast join Dom and Rich to
spotlight the practical applications of blockchain and Web3 as
well as, what marketers need to understand, as we get ready to
usher in Web3.