Marketing and Customer Experience in the Metaverse

The metaverse is certainly all the rage in 2022. Facebook changed
its name to reflect this future of digital, after all, and all
things digital starts with Facebook. Ok, maybe not so much.


Some are even talking trillions when considering the potential of
the metaverse, where physical and digital worlds combine to
support an alternate reality to life on the actual planet Earth.
Instead, in this next iteration of the internet, life will exist
in the world of augmented and virtual reality where dialogue,
games, commerce and business is conducted in this alternate
reality. The market opportunity for the metaverse ranges from
$3.75 trillion to $12.46 trillion, depending on the share of the
digital economy that shifts to the metaverse and market
expansion, according to Statista reporting.


What does this all mean for the world of marketing and customer
experience professionals? What are the opportunities for customer
experience design and brands who want to stay connected to their
customers — whether they live on the actual Earth or in the
metaverse?


CX Decoded caught up with, Dirk Lueth, co-founder
of Uplandme, Inc., a Metaverse provider. Lueth, an
entrepreneur and early adopter of metaverse and blockchain
technologies will share his thoughts on the Metaverse and where
the potential opportunities lie.