Brian Clifton Talks About Big Changes to Google Analytics

Google Analytics has more than 85% market share, according to
numbers reported by W3Techs.com. However, it has not been
without its controversy this year, and big changes are coming.


As of July 1, 2023, Google's Universal Analytics Platform
properties will stop collecting data, and historic data will be
deleted six months later. This forthcoming change has
users all riled up.


CMSWire's CX Decoded caught up with Brian Clifton,
co-founder of Verified Data, author and former head of
analytics Europe, Middle East Africa for Google to provide
perspective on the major changes and how to prepare. Clifton was
the first head of Web Analytics for Google in Europe, and he
helped launch the original Google Analytics in November of 2005.