Marketing and CX in a VUCA World

Content is king... That was the saying marketers
repeated to themselves for years. And while that sentiment still
rings true, there's something more important brands must pay
attention to, something that content ultimately feeds into:
customer experience.


Modern consumers have high expectations, and brands go to great
lengths to meet — and surpass — these expectations. But
that task becomes more and more challenging as we continue to
market in a VUCA environment — one that's volatile,
uncertain, complex and ambiguous. 


Kathleen Schaub, writer, advisor and CMSWire contributor,
has some advice for leaders looking to navigate these rough
waters and deliver exceptional CX. She caught up with CX
Decoded's Dom Nicastro and Michelle Hawley to discuss navigating
customer experience and marketing through constant change.