A Deep Dive into the Power of DXPs and the Road Ahead

In recent years, organizations have increasingly turned to
digital experience platforms (DXPs) to improve their online
presence and engagement with customers.


In this episode of CX Decoded, we sat down
with Sitecore’s Dave
O’Flanagan, Optimizely’s Deane Barker
and Contentstack’s Nick Barron to discuss DXPs and a
shift to composable platforms and related concepts such as
content management systems (CMS) and content marketing platforms
(CMP). The participants Dave, Deane and Nick each gave examples
of common use cases for DXPs and focused on the need for
omnichannel capabilities that enable consistent messaging across
various channels and touchpoints. They also emphasized the
importance of being open and flexible with architecture to allow
customers to plug and play different products depending on their
business objectives.