'The State of the CMO' Report: Key Findings

In this podcast episode, Sarah Kimmel, the vice president of
research at Simpler Media Group, casts a discerning eye
on "The State of the CMO" survey, offering a rare
glimpse into the shifting landscape of chief marketing
officers (CMOs) and the competencies they must cultivate.
The study's revelations place creative thinking at the top of
vital skills, trailed by strategic management, leadership prowess
and executive aptitude. The CMO's role has been undergoing a
remarkable metamorphosis, marked by heightened collaboration with
sales divisions, mounting demands for enhanced customer
experiences and active participation in digital transformation
initiatives. Intriguingly, CMOs say only 59% of leadership expect
measurable outcomes from them, indicating not all undertakings
lend themselves to direct ties to the bottom line. Kimmel sheds
light on the turbulent journey of CMOs as they navigate a
perpetually shifting sea of expectations and responsibilities.


We caught up with her recently to discuss the survey.