Experience Design With Jason Ferrell, Capital One

This episode is brought to you by Wix Studio.


Jason Ferrell, Capital One’s managing vice president of
experience design, is a designer at heart.


Designing experiences in the current day comes with challenges
related to customer experience, employee experience and
constantly connecting experiences to top-level business
objectives. 


Ferrell believes in design experiences through a personalized
approach that involves art and science, working across department
silos and ultimately connecting experiences with business
outcomes.