Intersection of CX and Service Design: Karan Thaker, Northwestern Mutual

This episode of CX Decoded, brought to you by CMSWire, features
Karan Thaker, a specialist in customer experience and design
strategy from Northwestern Mutual. Karan shares his extensive
background in enhancing digital and physical customer experiences
across various industries, focusing on creating seamless
cross-channel experiences.


The conversation dives into the nuances between UX design and
experience design, emphasizing the importance of integrating
service design and journey management to improve financial
wellness through better customer journeys in insurance and
investment products.