#8 Emma Ivane - Importance of positioning and branding for a creative business

Today’s lovely guest is Emma Ivane, a talented cake artist,
business coach and a photographer from Finland. I’ve been
following her beautiful Instagram for a while now, and I decided
to finally reach out and talk to her, because


Emma has worked with the brands such as Nespresso, Dr. Oetker,
and Baileys, and is one of the authors of a worldwide published
book “Designer Cake Decorating - Written by 12 of the world’s
best cake designers”. I was sure she’ll have lots to tell us.
Emma’s strong branding and positioning is what
led her to many exciting opportunities and this is what we talk
mostly about.


Here’s the points we touched upon:


- How Emma switched from master of science in technology to cake
artistry and food photography. She’s been photographing food for
6 years now.


- Emma’s ways of becoming better in food photography. Learning by
trial and the pressure to become good in food photography fast.


- We talk a lot about the importance of positioning and branding
for creative business. “Becoming something you are known for.”
What is your story?


- Get clients in where you specialise in. There’s always someone
who needs a specialist in something, and more opportunities will
come your way.


- Emma’s paintings (yes, she is a painter too!) exhibition in
Miami and her cake styling exhibition in Finland.


What that inspires Emma: Robin Sharma, Mindvalley, Carolina
Grunér.


Find Emma’s work on her Instagram @emmaivane.


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