#17 Kimberly Espinel (The Little Plantation) - Growing your Instagram audience organically in 2021

On today’s podcast, I talk with Kimberly Espinel, known as The
Little Plantation, an award winning Editorial and commercial food
photographer, educator and podcaster. Kimberly has a following of
106K followers on Instagram,, and has recently released her
Amazon best-selling book Creative Food Photography: How to
capture exceptional images of food. You may know her from her
Food Photography Podcast and Instagram challenge Eat, Capture,
Share. Kimberly has worked with many big clients such as
Waitrose, Kitchenaid UK, Sony, Tefal, Tate & Lyle Sugars and
more. Kimberly shares with us tips on how to grow your Instagram
with a highly engaged audience.


Intro (0:00 - 0:59)


Kimberly’s Background (0:59 - 3:5)


How having a following helps your business (3:58 - 5:36)


Why a mailing list can be helpful (5:36 - 6:32)


How to continue growing your following (6:32 - 11:27)


Why Kimberly doesn't host multiple challenges a year (11:27 -
13:30)


What is the Eat Capture Share Challenge? (13:30 - 18:39)


Are Hashtags still helpful anymore? (18:39 - 23:59)


Tips and tricks for Instagram Live (23:59 - 31:26)


The making of and release of Kimberly's book- Creative Food
Photography (31:26 - 44:27)


What does Kimberly find most fun in her work (44:27 - 45:13)


Advice and recommendations for beginners in food photography
(45:13 - 48:00)


Kimberly’s exciting upcoming projects (48:00 - 48:44)


Kimberly’s Socials (48:44 - end)