# 18 Joanie Simon - Running a successful YouTube channel

On today’s podcast, I talk with Joanie Simon, a commercial food
photographer, stylist, and educator in food photography based in
Phoenix, Arizona. Along with working for a wide variety of
clients including cookbooks and digital marketing content, she is
also known as The Bite Shot, an educational food photography
tutorial youtube channel with almost 280k followers, and
Instagram of the same name with 105K followers where she shares
the behind the scenes of her work. Joanie has also recently
released her book, Picture Perfect Food: Master the Art of Food
Photography in 52 bite-sized tutorials. Today she shares with us
how she started her successful youtube channel, what it takes to
shoot for a cookbook, and her new book.


Intro (0:00 - 1:45)


Joanie’s Background (1:45 - 7:32)


What made Joanie decide to teach Food Photography & The
beginning of her youtube channel, The Bite Shot (7:32 - 11:32)


Tips and tricks for starting a youtube channel & how the bite
shot grew so fast (11:32 - 21:36)


What gear Joanie uses for her content (21:36 - 25:52)


Joanie's client work today (25:52 - 27:57)


Joanie's ideal client (27:57 - 30:54)


How Joanie determines pricing per assignment (30:54 - 34:36)


What it takes to shoot for a cookbook (34:36 - 36:50)


Joanie’s Book - Picture Perfect Food (36:50 - 43:15)


How Joanie keeps her spirits up while making youtube videos
(43:15 - 45:21)


Entrepreneurial books that inspire Joanie (45:21 - 49:23)


Where Joanie suggests beginners to start with artificial light
(49:23 - 52:34)


What Joanie finds fun in her work (52:34 - 55:12)


Joanie's food photography book recommendations (55:12 - 59:12)


Joanie’s Socials (59:12 - end)