Experience Architecture - Ep. 8 - Social Listening

Experience Architecture - Ep. 8 - Social Listening

30 Minuten

Beschreibung

vor 6 Jahren

Matt Quammen joins the show to talk about how Engagement Labs
deploys online and offline listening to develop a full picture of
a brand's consumer perception in the market place. Hear real
stories about KitchenAid, Under Armour, Dick's Sporting Goods,
Nike and your favorite political characters and how looking at
the angry comments on Twitter and Facebook isn't enough to
predict consumer behavior.

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