Loyalty Out Loud | Episode 4 | Don Smith and Strategy

In our last episode, Joe spoke with Bill Swift about the Brierley
acquisition and how it has set up Capillary to become the best
loyalty solutions provider globally. This month, Joe sits down
with Don Smith, Capillary’s Global Consulting Officer & CMO
(US/Europe), as he elaborates on the benefits of this
best-in-class combination of the two companies.

Tune in as Don discusses the importance of emotional loyalty and
how the Brierley Loyalty Quotient (BLQ) is the industry-leading,
patented solution that truly measures emotional loyalty and
provides actionable strategies to enhance emotional involvement
and profitability. As always, Don shares his expertise on
everything loyalty while also providing listeners with some
laughs!