The biggest mistake you're making with video

In this episode, Guy and Hope talk about the biggest mistake they
see brands making when they make videos. Spoiler alert: it has
nothing to do with the type of camera you use or how many crew
members you had on set. In fact, the mistake happens usually
months before the production date. The mistake happens when
brands make that first phone call or email because they want a
video — and they send it directly to a production company. 


Visit https://umault.com/insights/ for full show notes and more
thoughts about video, sales, and marketing (complete with plenty
of movie references).


A few resources and videos we discussed in this episode:
The OK Go treadmill video: "Here It Goes Again"


TV coverage of the 1969 moon landing