Things to think about before you start a video project

Whether it's your first marketing video or your one-hundredth
broadcast spot, video development and production can be exciting
- the possibilities of a great story, the feeling of
accomplishment when the final creative is a "go", and the rush of
pre-production and the shoot. Not to mention the pride you feel
when your video is shared or presented for the first time (and
the EOY performance bonus you receive when the video has knocked
the KPIs out of the park ain't too shabby either.)


These are the sexy parts of making a video. But let's flash back
to the beginning of the process. What can you do to set your
video up for success? How do you make sure that your video
marketing dollars are put to good use? And that the video
performs?


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