Stop interviewing your CEO and trying to pass it off as a marketing video

When your team is considering making a sales or marketing video,
one idea that inevitably comes up is to film the CEO or another
executive leader. You decide to call up a production company, ask
them to interview the executive about your services, and film
some shots around the office showing how collaborative your team
is. It'll be great!


Or will it? In this episode, we discuss whether these types of
videos are actually effective for your brand, and how to
determine the best option for your video project. Listen to the
full episode, or read the transcript below, to learn:


Why brands love to interview their CEOs or other executives
and why it shouldn't be your default video.

How to develop a video approach based on your goals,
objectives, and audience.

Additional video ideas that can help you stand out.



Resources, videos, and other stuff we talked
about


An effective mini doc, made by Apple


The Veteran - the patient experience initiative video


Learn more at our website: https://umault.com/insights/