When to use video to launch your internal initiative

When it comes to launching an internal initiative, it can be hard
to know where to start. The standard intranet article, email
blast, or templated PDF attachment are begging to be transformed
into something more engaging. And more effective.


Often, internal communications teams don't seriously consider
using video or don't think they can justify spending "that kind
of money" for something that is "just going internal". External
campaigns and initiatives focused on engagement and selling
prospects and clients seem to take priority. Perhaps this is
because internal videos have a reputation for being long, boring,
and...boring.


But internal videos don't have to be dull and ineffective. In
fact, they may have the highest potential for success because the
target audience is one you know so well — your colleagues.
Retaining engaged and happy employees is a major challenge across
corporate America. So how can you use video to bring excitement
and attention to internal initiatives and audiences?


In this podcast, the Umault team talks internal
communications video strategy and the best ways to approach
the "internal video" without resorting to executive talking heads
reading off of teleprompters. We'll also get into...


How to identify if video is the right medium for your message

How to effectively communicate tough messages in times of
change and chaos

The importance of authenticity, transparency, and inclusion
in video messaging



Learn more at our website: https://umault.com/insights/