In-house marketing team vs. external agency: picking the right team for the right job

Depending on marketing objectives you may need additional
support.  Learn when to hire a marketing agency vs.
utilizing your in-house marketing team.


Episode notes


When a new marketing project kicks off, it can be hard to pull
together the right team for the job. Evaluating the current and
potential talent within your organization can be time-consuming,
political, and down-right difficult. And once you do have a good
lay of the land, you may find you don't have the internal
resources you need to get the job done right. At this point, you
might find yourself asking, "Should I hire a marketing agency?"


As marketing budgets get smaller, the importance of appropriately
managing your marketing dollars can add yet another layer to the
project management process. With all of the data, information,
people, and other variables to consider, how do you know which
projects need more dollars? When does it make sense to keep a
project in-house? When should you start looking at external
creative or marketing firms? What are the pros and cons of each
approach?


In this podcast, the Umault team discusses:


How the sales funnel should inform your decision to keep a
project in-house vs hiring an external marketing agency

Why your branding video can benefit from an outside
perspective

How keeping your high volume and social media videos in-house
can save you time and money

The importance of finding an expert agency when you do decide
to go out-of-house



Learn more: https://umault.com/insights/