Don't talk like a sausage: Using simple language to create marketing videos that work

Our business and personal conversations are filled with phrases
used to show that we belong and create a feeling of being "in the
club." These are words weaved into our day-to-day vocabulary in
conscious, or even subconscious, attempts to communicate our
intelligence and "wokeness" to the world (think words and phrases
like "hone in on," "derive actionable insights," and
"impactful".)


 


What if went back to the building blocks of conversation? Using
simple, direct language to communicate ideas and themes that
created authentic feelings of empathy and belonging? Would we
accomplish the goal of truly connecting with our customers,
prospects, colleagues, and friends? Would we be able to
communicate that we "get it" without using unnecessarily verbose
(or "sausage") language? Would we even be able to share when we
don't "get it" and try to learn more?


In this episode, the Umault team sits down with our copywriter,
Steve Lindstrom, to explore:


• The current climate of buzzword overload and its impact on
our language


• The value of using simple language in marketing and
advertising


• Tactics for simplifying your language in a way that helps
expand the reach and performance of your business


Visit https://umault.com/insights/ for full show notes and more
thoughts about video, sales, and marketing.


A few resources and videos we discussed in this episode:


"Don't Talk Like A Sausage" blog article


"Weird Al" Yankovic - Mission Statement


Hemingway App