Why it doesn't matter if (some) people hate your video

As people and as brands, we all desperately want to be liked by
everyone. It's human nature. But when it comes to successful
video marketing, you shouldn't be afraid of being disliked every
once in a while. That's not to say that you should create content
that offends people just to get the social media buzz. Well done
video marketing content will be liked by the target audience and
will elicit no reaction, or even sometimes confusion, from those
outside that target audience.


When you create a video that's well-targeted to your potential
prospects, it contains messages that speak to that audience. You
want your prospects to watch the video and feel seen. That can
mean, especially in B2B marketing, that viewers outside that
target audience will be confused. We're here to reassure you:
that's ok! Don't be afraid to speak directly to your prospects
and ignore the general audiences.


A fun resource:


Audience Persona worksheet


And learn more on our website: https://umault.com/insights/