Lessons from the Super Bowl: What all companies, even B2B, should learn from the ads

What do you think of when you think of Super Bowl ads? Memorable
spots? Your favorite celebrities? Big budgets?


At Umault, we think of all of these things, but we mostly think
about the entertainment value. And then we wonder, why can't all
marketing and advertising be as entertaining as Super Bowl ads?
Why aren't we always trying to entertain?


Ah, entertainment. The key to capturing an audience's attention.
But what if your company doesn't specialize in highly caffeinated
beverages that allow you to pull off a "Puppymonkeybaby"-esque
spot?


The thing is: you can pull off more than you may think. Super
Bowl-level creative without the Super Bowl-level production
budget is possible, even for B2B companies.


So many reference videos


Pepsi - Deprivation Tank - Cindy Crawford - Super Bowl 1994


Genesis - "Going Away Party" - Chrissy Teigen and John Legend -
Super Bowl 2020


Snickers - "Fix the World" - Luis Guzman - Super Bowl 2020


Jeep - "Groundhog Day" - Bill Murray - Super Bowl 2020


Mountain Dew - "As Good as the Original" - Bryan Cranston and
Tracee Ellis Ross - Super Bowl 2020


Rocket Mortgage - "Home" - Jason Mamoa - Super Bowl 2020


Hyundai - "Smaht Pahk" - John Krasinksi, Rachel Dratch, Chris
Evans, David "Big Papi" Ortiz - Super Bowl 2020


Volkswagen - "The Force" - Super Bowl 2011


WeatherTech - "Lucky Dog" - Super Bowl 2020


Verizon - "The Amazing Things 5G Won't Do" - Super Bowl 2020


Microsoft - "Be The One" - Super Bowl 2020