With videos like these, who needs text?

Determining the right medium for your sales and marketing content
is vital part of a robust communications strategy. It's like a
balanced breakfast of content! Text and video can and should work
together at different stages of your sales funnel to achieve
different goals.


Is text dead? Should I just stop typing this introduction right
now and let you skip straight to the podcast? Determining the
right medium for your sales and marketing content is vital part
of a robust communications strategy. It's like a balanced
breakfast of content! Text and video can and should work together
at different stages of your sales funnel to achieve different
goals. When deciding what to use where, one thing is for sure:
People like watching videos. And, last time I checked, your
customers were people.


Listen  to find out:


What content marketing surveys for 2020 tell us about how
marketers and consumers are using text, images, and video

How a former English major turned video marketer finds
herself using text and video as a consumer

How video should be used differently in different parts of
your sales funnel and customer journey,

Which marketing videos need to be high budget and which can
be made in-house



Convinced that video is the best medium? Check out the video
version of the podcast on Umault's YouTube channel or visit our
website.