Does user-generated content have a role in B2B marketing?

When Lady Gaga released her newest music video for Stupid Love
“shot on iPhone,” the Umault team started thinking about the role
of user-generated video in marketing. I personally live by the
motto “If it’s good enough for Gaga, then it’s good enough for
me,” but that’s probably not true for all brands as well.


However, user-generated and self-taped content does have a role
in the current media landscape, especially in times when shooting
a live-action production isn’t an option.


Listen to the episode or check us out on YouTube to learn:


Why the camera — iPhone or film — is only one tool in the
filmmaker’s toolkit, and how a professional can adjust to fit the
limitations of the tool

That every medium sends a message, and what messages you send
by using iPhone, webcams or other self-taped options

What considerations brands should make when thinking of both
short and long-term content strategies in the current climate

What the most important consideration for all content should
be (Ok fine I’ll just tell you this one: It’s having a good
message that’s worth saying, regardless of what medium you choose
to present it.)



For more, visit our website at https://umault.com/insights/