5 reasons why you should get an outside-in perspective

Sometimes it’s obvious when you need an outside opinion, like
when you’re trying to decide if that sweater from Anthropologie
is actually cute or just weird. Other times, the value of an
outside opinion is less clear. If you have a strong marketing
department with great ideas and clear goals, do you really need
to engage with an outside agency? What are they going to
contribute that you don’t already know about your industry and
customers?


In this episode of the podcast, recorded under stay at home
orders, the Umault team discusses the top 5 reasons why an
outside opinion brings value, especially for marketers.


Listen to the podcast or check us out on YouTube to learn more
about the top five reasons why you should get an outside opinion
on your marketing ideas:
You can't read the label on your own jar.You have the curse of
knowledge.An outside opinion can bring new perspectives or
validation to what you already know.The outsider doesn’t have your
“boss filter.”Bringing in an outside opinion gets you out of the
echo chamber.

While you’re in a podcast-listening mood, check out this very
soothing Word of the Day podcast about panacea.
Then listen to our podcast to learn why I’m sharing a podcast
about panacea. 


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