6 things you should do to set your video production project up for success

Before you hop over to google “video production [insert city name
here]” to make a video for your business, there are several
essential items you should have ready.


The 6 things you should do before hiring a video production
company


1. Identify your goals, objectives, and audience


2. Know your budget


3. Know your timeline or in-market timing


4. Develop a distribution plan


5. Have your script and storyboards ready


6. Have your internal team lined up and ready for approval


Details from each of these six items will give you confidence in
the process and inform decisions that you and your video
production company will make every step of the way. The
distribution plan, for example, tells the video production
company if they need to shoot with vertical Instagram Stories in
mind, or whether space should be left for baked-in closed
captions. Without a detailed plan, you may be in for expensive
changes after production.


You might be with me on items 1-4 in our list, but I wager that
you raised your eyebrows at number 5: Have your script and
storyboards ready. 


Doesn’t a video production company do that? Maybe, but they
probably shouldn’t.  


For a full breakdown of each of our six items, listen to the
podcast, watch the video, or read the transcript below. If you
need help creating any of these things, consider engaging a
creative agency. I know a good one that specializes in video.


Watch this episode on YouTube and read more on our website.