How to increase social media engagement for your B2B content

We all know the sunken feeling of posting something to social and
getting crickets in return. But if you’re a brand, especially in
the B2B space, getting no engagement on your social media posts
isn’t a sign that it’s just a bad joke. It’s a sign that you
aren’t bringing value to your audience. And that means a missed
opportunity to bring someone down the funnel.


In some ways, social media engagement is much easier for B2C
brands to capture than B2B brands. They can post something funny
or irreverent and suddenly it spreads around the internet. B2B
brands by their very nature have a harder time getting those
likes and shares. Their subject matter doesn’t lend itself as
easily to jokes or posed shots of succulents. So what can you do
to boost engagement? Start by thinking about what your audience
values professionally.


In this episode, the Umault team is joined by Jason Patterson, a
B2B content strategist whose article B2B vs. B2C: Apples, Oranges
& Social Media inspired the episode. After reading the
article, Guy wanted to continue the conversation.


For more on maximizing your B2B video content, check out our B2B
video marketing guide.


Watch the episode on YouTube or read more on our website.